Branding photos for coaches Salt Consulting

Michelle Guiliano’s and Denise Nickerson’s branding photo shoot was one to remember. I knew it would be, because they are two very impressive, aspirational and highly accomplished women. In their own words on their website, they are “high-performance interventionist coaches dedicated to talented people.”

As two professionals who are busy in many different roles, Michelle and Denise needed a range of branding photos for their coaching business. As co-founders of Salt Consulting and Communication, they needed a new set of brand photos for their website that was being revamped. In addition, they are TedX speakers, authors, educators, and co-founders of Swiss-wide Facebook group Women Rock Switzerland. They also work full-time as business coaches for prominent and well-known organisations. So it was essential for them to have a variety of photos that capture their brand message accurately.

Planning for the branding photo session

After having a planning session to decide exactly what shots we were going to take, what Michelle and Denise were going to wear, and where we were going to take the photos, we were ready to shoot. Michelle and Denise had chosen a beautiful chateau just outside Geneva as the location for their photo session. As prominent and well-known coaches, they had organised many conferences at the site and knew the staff well. However, it was during Covid, so there were some unexpected twists and turns along the way.

Shoot day shenanigans

On the morning of the session, I arrived with my hair and makeup artist Christine Pothier. We set up in one of the meeting rooms and Christine began Denise’s makeover. However, no sooner had we started than a member of staff informed us that because of Covid, they were unwilling for us to stay onsite and asked us to leave. We had to think fast to find a new place for the shoot. Thankfully, we found a local hotel on the shores of Lac Leman, whose manager was very obliging.

New Branding Photos for Coaches Coming Up

Take Two! After a brilliant makeover by Christine Pothier, Denise was ready to go first. We found some gorgeous places around the hotel and started shooting her profile photos for LinkedIn, pictures for the website etc. Like all of my clients, she was nervous to begin with, but you would never know it from her photos – I think she looks very poised and professional.

Profile photo of professional coach Denise Nickerson, looking relaxed and smiling at the camera

Next it was Michelle’s turn in front of the camera, and we found some different places to take her photos. She had picked the perfect outfits and looked relaxed and happy: just right for her branding photos. Here she strikes the perfect balance between competence and approachability.

Business portrait of prominent coach Michelle Guiliano, seated and holding a notebook

A variety of photos for this prominent pair of coaches

Finally, Michelle and Denise came together for a series of shots as a dynamic pair. We found yet more great locations in the hotel and ended up getting photos of them at a grand piano, on the lawn, by the lake and seated in the boardroom. Variety is key for people who wear many different hats and who frequently have public-facing events. 

Scroll down to see more photos, and if you like, feel free to head to Denise and Michelle’s Salt Consulting website.

  • photo of professional business coach sitting at a table with her laptop
  • business portrait of a professional coach seated and holding glasses
  • Photo of professional coach standing at grand piano holding a notebook and smiling at the camera
  • Photo of business coaches Michelle Giuliano and Denise Nickerson sitting on a sofa looking at a laptop and interacting in a light-hearted manner
  • Photo of two business coaches sitting on a sofa looking at a laptop and interacting in a light-hearted manner
  • Photo of two professional coaches standing outside at a table in relaxed discussion
  • branding photo of coaches sitting together at a conference table

Do your customers notice your business?

If you would like to create some new photos that help you market yourself and connect with your target audience, contact me to see how I can help you. I’m based between Geneva and Lausanne and am available to travel throughout Suisse Romande.

Feel confident to share links to your website, LinkedIn profile and Facebook page – update your personal branding photos!

Every shoot I do is different, because you are unique. That’s why we collaborate together to make the shoot, and therefore the photos, completely tailored to your business. Besides branding photos for coaches, I have also delivered photos for judges, bankers, nutritionists, florists, authors, yoga instructors…the list goes on! I would love to help you take the next step towards raising your profile and attracting your ideal clients.

For more examples of my branding work, visit my Headshot & Personal Branding Portfolio

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Following my move back to Europe, I’m now based in Founex, Switzerland. I’m located between Geneva and Lausanne, and serve all clients in the area of La Cote and beyond. Among other places this includes Founex, Commugny, Coppet, Celigny, Crans, Nyon. Prangins, Cheserex, Gingins, Trelex, Begnins, Gland, Rolle, Allaman, Aubonne, Chavannes-de-Bogis, Bogis-Bossey, Mies, Tannay, Grand Saconnex, VersoixChambesy, and over the France border into Divonne and the surrounding French towns.

Tags branding photosbusiness portraitsheadshotspersonal branding


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